Digital marketing is a very broad field. The word “digital marketing” is nothing but an umbrella term for the various marketing activities done using digital channels like mobile phones, websites, etc. In this article, you will learn about the top 10 different types of digital marketing.
Digital marketing is a very fast-evolving industry. Marketers across worldwide discover new types of digital marketing almost every day. It is not possible to learn about each & every new type that’s why we have curated a list of the 10 most common types of digital marketing.
Top 10 Types of Digital Marketing
Digital marketing is a vast field but we have divided this into 11 main types. The following are the most common 10 types of digital marketing.
1) Search Engine Optimization
Search engine optimization or SEO is a mostly known type of digital marketing. Many people have a misconception that SEO is only digital marketing but this isn’t true. SEO is just a small part or type of the digital marketing field.
About SEO: SEO is the process of optimizing web pages in order to get unique website visitors from Google. The people who do this job are known as search engine optimization specialists. It is technical work that includes working on websites, and servers and playing around with search engine algorithms.
Advantages of SEO:
- Help in getting a lot of organic visitors from Google.
- It is a free process. No need to pay Google for every click like PPC.
- Long-term & sustainable results if worked correctly.
Disadvantages of SEO:
- It is a type consuming process.
- There are very few good SEO specialists who know how to rank a website in Google search results.
- In SEO, there is no guarantee of results.
- The initial investment in SEO is very high but no results at the beginning.
How & When to Use This Type of Digital Marketing?
When to Use: You can use this process if you have,
- Enough time to get results.
- High initial investment (for content, backlinks, etc)
- Risk-taking appetite for no guarantee marketing strategy.
How to Use:
If you are doing SEO for yourself then it can be very cost-effective for you. There are many free & paid resources are available on the internet for learning SEO. You can also enroll in our SEO course.
If you don’t want to do SEO by yourself then you can hire an SEO agency. It will be a great time saver for you.
2) Pay-Per-Click
As its name says, Pay per click is a type of advertising model in which an advertiser pays money when someone clicks on their ad.
About PPC: Pay-per-click is one of the popular types of internet marketing. Search engine like Google and social media networks like Facebook offers a PPC model to the advertiser. The advertiser only pays for an ad when someone clicks on it.
Advantages of PPC:
- Unlike organic marketing like SEO, PPC gives fast results.
- PPC gives results at the right cost. It is also good for advertisers as they only pay when someone clicks on their ad.
- It is the best way to get leads & sales instantly.
- Help in testing new campaigns at a very small cost.
Disadvantages of PPC:
- Advertiser completely depends upon the platform algorithm.
- New updates & ad account banning is a common issues in the PPC community.
- Need a skill-oriented person who is an expert in running & managing PPC campaigns.
How & When to Use This Type of Digital Marketing?
When to Use: You can use this type of digital marketing,
- If you have a high investment for ad testing & scaling.
- If you want fast results.
- If you are okay with the ad account bans & new updates of Facebook & Google.
How to Use: There are two ways to use Pay per click marketing strategy,
1) Hire a digital marketing Agency: You can hire a marketing agency for PPC services. They will charge a small amount of the ad budget and do everything for you. If you want to save time then you can use this strategy.
2) Do It Yourself: The second way is to do learn & manage PPC ad campaigns by yourself. For learning PPC, you can enroll in our PPC training course.
3) Social Media Marketing
A type of digital marketing using social media channels like Facebook, Instagram, and YouTube is known as social media marketing.
About PPC: There are many social media networks available like Facebook, Instagram, YouTube, Snapchat, Tik Tok, Moj, Sharechat, etc. There are millions (even billions) of active users on these platforms. People like you & me share Posts, Reels, and Stories in order to attract the audience & sell their products. Many advertisers run ads on these platforms to attract the interested audience & sell them the products.
Advantages of Social Media Marketing:
- It helps in building brand awareness & a loyal customer base.
- A good way to share your brand story with the world.
- Helps in getting in front of a large amount of audience.
Disadvantages of Social Media Marketing:
- Organic Social media marketing takes too much of time & paid needs a lot of investment.
- Algorithms of platforms are changing day by day. Making it difficult to get sales for advertisers.
How & When to Use This Type of Digital Marketing?
When to Use: You can use this social media marketing,
- If you want to build brand awareness.
- Use this, if you want to share your brand story with the world.
How to Use: There are two ways to leverage social media marketing for your business,
1. Learn Social Media Marketing: There are many free & paid resources available on the internet for learning. You can also enroll in our social media marketing training course.
2. Hire a Social Media Marketing Agency: If you don’t want to learn & apply by yourself then you can hire an SMM agency. They will give you good results in a short span of time.
4) Content Marketing
A way of marketing by producing & publishing helpful content is known as content marketing.
About Content Marketing: It is one of the popular types of digital marketing. It is also a free way of marketing that needs nothing more than content.
You must have heard this line many times, “Content is King”. Content is not kind, it’s the real kingdom. Today, even the biggest brands like Amazon and Flipkart are using content as a powerful marketing strategy. Also you can go through flipkart marketing strategy to know more about it.
Content marketing is all about creating content of your audience interest and helping them with your content.
Advantages of Content Marketing:
- It is a free way of marketing that costs nothing except production costs.
- It helps in creating a long-term sustainable brand identity among the audience.
Disadvantages of Content Marketing:
- It takes a long process which takes months (sometimes years) to get results.
- Initial production costs can be very high.
How & When to Use This Type of Digital Marketing?
When to use: You can use content marketing,
- If you want to build a sustainable & long-term brand.
- If you want free advertising.
- If you want to help your audience through your helpful content.
How to Use: If you wish to implement content marketing for your business, then there are two ways for you.
1) Learn Content Marketing from an Institute: You can complete a content marketing course from a reputable institute. At Quibus, we also proving content marketing training to our students.
2) Hire a Content Marketing Agency: If you don’t want to invest time in learning then you can simply hire a content marketing agency.
5) Email Marketing
Marketing products or services using email is commonly known as email marketing. It is one of the best ways to build a loyal customer base. Emails are also a great way to nurture a cold lead into a paying customer.
There are a variety of email marketing software available in the market like Mailchimp, Sendinblue, etc.
You can leverage email marketing if you have an email list of your potential customer. Believe it or not, but sometimes emails are better than SMS for conversions.
Advantages of Email Marketing:
- Best way to build a loyal customer base.
- Helps directly communicate with the audience.
- It is permission-based marketing. Companies take permission from users before sending emails.
- Easy automation.
- One-time work and send that email to many people.
Disadvantages of Content Marketing:
- Email delivery in the spam folder. Use the right email marketing tool to land you a message in the right inbox.
- There are many undelivered emails in the case you have got an incorrect email address from your customer.
How & When to Use This Type of Digital Marketing?
When to use: You can use email marketing,
- If you have an email list of your potential customers.
- If you are ready to offer valuable content to your audience through emails.
How to Use: If you wish to implement email marketing for your business, then there are two ways for you.
1) Learn Email Marketing from an Institute: You can complete an email marketing course from a reputable institute. At Quibus, we also provide email marketing courses to our students.
2) Hire an Email Marketing Agency: If you don’t want to invest time in learning then you can simply hire an Email marketing agency.
6) Mobile Marketing
The marketing of products or services using smartphones is known as mobile marketing. This helps show personalized ads to individuals. A smartphone can track much important information about users like their location, and their interests. Brands use these things to show the right ad to the right customer.
Advantages of Mobile Marketing:
- Everyone is using mobiles so it is the best place for marketing.
- The right data about the audience gives the best results for the investment.
- It is a cost-effective way of marketing.
Disadvantages of Mobile Marketing:
- The attention span of people is decreasing day by day. This can be a big problem for advertisers in the near future.
- Sometimes customer acquisition costs can be very high due to wrong targetting.
How & When to Use This Type of Digital Marketing?
When to use: You can use mobile marketing,
- If you wish to sell products or services online, you can use mobile marketing.
- Mobile marketing needs a budget for ad testing & scaling. You can use this type of marketing if you have a good budget.
How to Use: If you wish to implement mobile marketing for your business, then there are two ways for you.
1) Learn Mobile Marketing: You can join our digital marketing course in Jaipur to learn mobile marketing. There is a separate module included in our mastery course for mobile marketing.
2) Hire a Mobile Marketing Agency: If you don’t want to invest time in learning then you can simply hire a mobile marketing agency.
7) Video Marketing
Using videos for the promotion of products or services is known as video marketing. It is one of the best ways of advertising because it gives a visual experience to the audience.
Advantages of Video Marketing:
- Videos have high engagement than image ads.
- The best marketing is done through storytelling and videos are a great way to tell a story.
How & When to Use This Type of Digital Marketing?
- The production cost of videos is very high.
- It needs a lot of creativity to create engaging content.
When to use: You can use mobile marketing,
- If you have a good budget for video production.
- If you want to target a large market. Videos are best for branding.
How to Use: If you wish to implement video marketing for your business, then there are two ways for you.
1) Learn Video Marketing from an Institute: You can do video marketing training from a reputable institute. At Quibus, we also offer a video marketing course for students and business owners.
2) Hire a Video Marketing Agency: If you don’t want to invest time in learning then you can simply hire a video marketing agency.
8) Podcast Marketing
Marketing your product or services using audio content is known as podcast marketing. The most popular audio platforms worldwide are Spotify and Apple Podcast.
There are two ways to do marketing through podcasts,
- Organic Marketing: It includes marketing through content creation.
- Paid Marketing: This includes paid promotion of audio.
Advantages of Podcast Marketing:
- Lare Audience: There are more than 450 million podcast listeners globally. You can target a large group of audience through podcasts.
- Less Competitive: Audie content is less competitive than any other form of content like video. If you enter this industry now then there are very high chances of your success.
Disadvantages of Podcast Marketing:
- Fewer audience of regional languages.
- Lack of user attention. People generally listen to audio content while driving, or traveling. They have lack of attention these times.
9) Influencer Marketing
Influencers are those people who have the power to influence the decisions of others is known as Influencer marketing. When brands use influencers to promote their product or services is known as influencer marketing.
This is a very new industry. It is growing with the craze of new influencers in the market. Sometimes Influencer marketing is much more cost-effective than normal advertising.
Advantages of Influencer Marketing:
- It is highly cost-effective. Sometimes customer acquisition cost is very cheaper than other forms of marketing.
- It is a very new industry so less competition and high returns.
Disadvantages of Influencer Marketing:
- Choosing the wrong influencers can harm your brand.
- It takes a lot of time in researching new influencers.
How To Use This Type of Digital Marketing?
- Research and Find Influencers through social media accounts.
- Hire an influencer marketing agency.
10) Affiliate Marketing
Affiliate marketing is a common type of digital marketing. Generally, it is commission-based marketing where an online retailer pays money to the advertiser as a referral fee. In affiliate marketing, a person only gets paid when a sale is done.
Advantages of Affiliate Marketing
- It is a cheap way of marketing.
- It is ROI-focused marketing.
Key Takeaways
In this article, you have learned the top 10 types of digital marketing. We have broadly divided digital marketing into 10 types.
- Search Engine Optimization
- Pay-per-Click
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Video Marketing
- Podcast Marketing
- Influencer Marketing
- Affiliate Marketing
We have also shared the pros & cons of each of these types. You can use any of these types of digital marketing according to your business goal. Thanks for reading.
